Omnichannel marketing is the go-to strategy for most businesses today. But with countless channels vying for attention, how do you make your messages truly stand out?

Video is the answer. 

Indeed, it’s a golden ticket to your prospects’ mind(land). But, between hefty budgets, lengthy production timelines, and the need for specialized expertise, video has become a luxury rather than a necessity for many marketers.

Result? The Video (format) got sidelined. 

But, what if you could produce professional, personalized videos at scale without breaking the bank or needing a video production team?

Enters: Text-to-Video by Hippo Video, a genie that empowers businesses with the AI capabilities to create stunning, effective, personalized videos at scale using simple text.

Discover how to revolutionize your marketing strategy with AI-generated videos that captivate audiences, boost engagement, and drive results. Let’s explore the future of marketing!

Transformative Power of Text to Video AI in Marketing

“There are two changes in the market indicating a need for more video content. First, the search landscape is being disrupted by AI. Second, we’re seeing a shift to a video-first consumption of content for audiences,” says Kyle Denhoff, Director of Marketing and Audience Development at HubSpot.

Besides capturing attention, videos also affect other aspects of digital growth, like boosting organic traffic by 157% and enhancing your conversion rate by 80%.

With these ground-breaking results, obvious videos are taking center stage in marketing campaigns. As a result, opting for AI video creation is no longer a choice but a necessity to stay competitive.

Before the generative AI era, marketing videos required a huge budget, weeks of planning and execution, expensive studio setups, and a team of experts to transform ideas into one-of-a-kind marketing videos.

But fast-forward to today. You only need a text to video tool like Hippo Video to craft impactful marketing videos. This tool democratizes video creation, so even if you have no prior experience creating videos, you can create compelling and interactive video marketing campaigns.

Say goodbye to making huge investments or putting in numerous hours. With this tool, you can create personalized videos at scale by removing all barriers. 

Think of it this way:

Artificial Intelligence = Psychologist (understands consumer needs) + Language Expert + Creativity Wizard Hippo Video’s text to video AI harnesses the power of AI to combine experience, creativity, and consumer study to deliver top-notch video content in a matter of seconds.

Key Benefits of Text to Video AI in Marketing Campaigns 

The text-based content-to-video AI market size is expected to reach $0.9 billion in 2027, with a CAGR of 37.1%. The growth rate of this technology is owed to its various benefits, such as:

Time Efficiency

Video marketing automation reduces the total time spent ideating and executing a marketing campaign. Additionally, it allows people with no prior video creation experience to quickly create impactful videos based on their needs. 

Cost-effectiveness 

In a traditional setup, the main costs of video creation were on professionals, equipment, and studio setups. On the contrary, creating videos through Text to Video AI technology requires only a software subscription and access to the Internet, rendering this process highly cost-effective. 

Scalability 

The increasing consumption of online video content is challenging for businesses to keep up. Technology lets you create large volumes of AI-driven video content for content libraries, educational series, and more. 

Plus, Text to Video AI expands the reach of your video content by making it inclusive through multiple voices, accents, and multilingual capabilities.

Enhanced Engagement and Conversion 

AI allows you to use high-quality videos and create personalized content that appeals to the audience. Additionally, you can incorporate interactive features like clickable links and call-to-action buttons to increase viewer interaction and conversion rates.

Effortless Video Updates

The final and perhaps most significant benefit of text-to-video AI technology is its capability to streamline video updates. This means you can effortlessly add, delete, or edit video content without needing to reshoot the entire sequence.

Easily make timely changes to videos, such as incorporating a new product USP or simply updating the content, all without the hassle of traditional reshooting.

Real-world Examples of Text to Video AI 

Here are a few companies that have effectively used text-to-video AI technology, from which you can take inspiration.

Cybercom Group’s Commercial by AI

Cybercom Group took an unconventional approach to advertising. Rather than a traditional commercial, they opted for the AI counterpart, leveraging their core expertise—data and AI. They fed existing Cybercom videos into an AI algorithm to craft a unique brand story with a truly novel video output like this one.

Takeaway: Embrace emerging AI trends and advancing technology to provide fresh insights. Explore ways to indirectly market your brand with a unique perspective.

Virgin Voyages’ Personalized video invitations with Jen AI

Virgin Voyages teamed up with an AI startup to create “Jen AI,” an AI avatar of Jenifer Lopez. It was an AI marketing campaign where Jen AI personalized cruise invitations for every customer, redefining the meaning and capacity of personalized marketing.

Takeaway: Create a sticky, personalized experience for every user in which they are not just passive viewers but active participants while viewing your videos.

Application of Text to Video AI in the B2B Industry

Likewise, the B2B industry is no stranger to videos today. Due to the complexities of the product, they need ongoing video creation—explainer videos for products and services, client testimonial videos to build credibility, demo videos to showcase product features, how-to videos for customer support, or pleasant social media clips for on-going audience engagement.

As a result, it is crucial for B2B businesses to stay on top and adapt to text-to-video AI technology. With their speed to market and maximized personalization, businesses can create a variety of engaging videos. 

As an early adopter of this technology, you can position your businesses with an edge over your competitors, who are still either relying on traditional video methods or are not opting for videos at all. This can help you capture market share and position your business as a brand with an innovative approach, attracting more clients. You can respond promptly to market trends, all while saving costs and time. 

With Hippo Video’s personalized video creation, exclusive avatars, streamlined workflow, easy scalability, and easy-to-use interface, staying atop the market requirements can become a no-brainer.

It doesn’t just generate videos; it lets you customize avatars, amplify the impact with background music, and even include contextual backgrounds. You can target multiple business functions—learning and development, sales enablement, marketing, sales, and customer support—with this AI video solution. 

Tips on Utilizing Text to Video AI Tools

Is your head brimming with ideas to create your next video? Great! Here are some tips to help you make the most of this technology and achieve your business goals more efficiently: 

• Select Suitable Text Content

A clear vision is essential for crafting effective AI video prompts. Before diving in, define your goal, your audience, and the key message that you want to convey to the AI video tools. By understanding these elements, you can create a focused prompt that maximizes the AI’s potential. Remember, the more specific your prompt, the better the results.

• Incorporate Visual and Audio Elements

Utilize images and clips that will simplify your ideas and thoughts, and use animations to support your ideas wherever possible. A powerful visual must be combined with a natural-sounding narration to convey the message more clearly and engage the audience. 

• Optimizing Videos for Various Platforms

Tailoring the video length and format for different platforms, such as social media sites and websites, is crucial to ensuring users have the best experience. Additionally, you must add interactive elements such as clickable links and calls to action to boost interaction. 

Remember these tips and try text-to-video AI for free to streamline your video creation like never before. 

Step-by-step Guide to Creating a Marketing Video with Hippo Video

Chosen by over 5,000 businesses and trusted by more than 1.5 million users worldwide, Hippo Video helps you create impactful marketing videos within seconds. It has a range of avatars and even lets you create your own avatars by uploading your recorded audio and video. 

Irrespective of whether you aim to elevate training materials, revitalize sales training, enhance brand image, or scale-up marketing with AI, here’s a video-creating solution to suit your needs. 

Here’s a step-by-step guide to creating marketing campaign videos through Hippo Video text-to-video AI: 

Step 1: Select a Video Creation Option 

Choose the mode of video creation—prompt, document, or link. 

If it’s a prompt, make sure it’s as specific as possible to give you the desired output. And, if it’s the document or link, then make sure it has all the information for a holistic output.

Step 2: Customize Your Video Settings

Select the ideal AI voice, adjust the tone to match your message, determine the perfect video length, and configure other essential settings to ensure your video is impactful and engaging.

Step 3: Edit the Video

The next step is to edit the video, scene by scene. This includes editing avatar actions, images, and the script in each scene based on your requirements.

Step 4: Finalize the Video

Once you have finalized your scene scripts and have selected the desired actions for every frame, the last step is to add background music and generate the video.

Your video will be delivered to your inbox as soon as it is ready—mostly in minutes!

Elevate Your Marketing with Text to Video AI

The future of text-to-video AI is promising, with advancements in personalization, real-time content creation, and integration with other AI technologies. This will open up more opportunities to create personalized content optimized for audience engagement. 

Employing this technology streamlines your content, education, and marketing needs in one place. Whether you are a B2B business looking to handle your rapid video requirements or a business looking to craft innovative promotional videos without extensive time and resources, it offers a solution you won’t be able to refuse. Sign up for a free text to video demo with Hippo Video and make your marketing campaign stand out in a cluttered content market.

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