Text-based training manuals are the kryptonite of learner engagement. They’re long, dry, and about as exciting as watching paint dry. Your employees are nodding off, not soaking up knowledge.

It’s time to turn those static, text-heavy documents into dynamic, interactive videos that captivate your learners and boost knowledge retention. 

However, if the idea of video sounds overwhelming, then here’s a game-changing tool, Text to Video by Hippo Video. It effortlessly converts traditional manuals into lively, interactive videos in seconds.

With our text to video AI, there is no more tedious video production process—just effective training that gets results.

Are you ready to revolutionize your L&D process? Discover how to elevate your L&D strategy with interactive training modules that employees actually love.

Role of Text to AI in Learning and Development

Text to video AI is revolutionizing the creation of training modules. By intelligently analyzing written content, this technology extracts key information and transforms it into a dynamic video script. With captivating visuals, animations, and synchronized voiceovers, these AI-generated videos bring training materials to life.

Here’s how this innovative approach can elevate your training content:

Dynamic and Engaging Presentation

Videos combine visual elements, such as graphics and animations, with audio narration to create a multisensory learning experience. This makes the training resources more interactive and exciting than traditional learning methods. Plus, the dynamic nature of videos helps to maintain learners’ attention and enhance information retention.

Rapid and Tailored Content Creation

Traditional video making requires actors, expensive shooting setups, editing specialists, and days of dedicated efforts for every video. Scaling video production seems nearly impossible with so many hassles. But with text to video AI, you can significantly reduce the time and resources required to create learning videos.

Plus, this allows for easy scalability of training solutions to suit increasing demand. Text to Video technology enables customization, allowing organizations to tailor videos to specific learning objectives, learner preferences, or corporate branding. 

Consistency and Quality Control

Consistency and quality are vital for effective training material. Text-to-video AI ensures that all videos produced are uniform in style, tone, and content, providing a coherent learning experience for the learners throughout. Additionally, standardized templates and strict quality control measures guarantee that every video is clear, accurate, and visually appealing.

Accessibility and Inclusivity

Bridge language gaps and create inclusive training for your global workforce. Our Text to Video platform empowers you to produce learning content in multiple languages, ensuring everyone can access and understand crucial information. Plus, with subtitle support, you can accommodate employees with hearing impairments or those who prefer reading along.

Impact of Text to Video AI on Learners and Trainers

Two key groups are central to learning and development material: trainers and learners. Text to video AI offers significant advantages to both streamlining their processes and improving their experiences.

Let’s explore this technology from each perspective to get a comprehensive view:

For the Trainers

Videos are the number one training format trainers prefer because they effectively simplify complex concepts. Here’s why:

1. Saves Time and Resources: Text to Video AI technology automates creating videos from written material, significantly reducing both time and effort. This means that, as an L&D professional, you can focus on more strategic L&D tasks rather than seeing how to produce them.
2. Enhanced Learner Engagement: By converting text-based material into interactive and engaging audiovisual content, trainers can more swiftly capture employees’ attention and deliver a richer, more immersive learning experience.
3. Cost-beneficial: Creating videos the old-school way involves hiring professional videographers, scriptwriters, and editors. The technology eliminates these costs by automating the video production process. 
4. Better Interaction: AI enables the integration of interactive elements like quizzes and clickable links within videos. Besides enhancing learner engagement, it offers valuable insights into the progress and effectiveness of the training content.
5. Improved Knowledge Retention: Videos leverage a multisensory approach, enhancing knowledge retention and recall far more effectively than traditional training manuals.
6. Easier Personalization: Trainers can easily customize videos to align with specific learning objectives, branding, or organizational needs. As a result, it can be made more relevant and engaging for the target audience. 

For the Learners 

Today, close to 83% of people prefer videos for training or instructional content rather than text or audio content. Such a high preference for videos, but why? Let’s see:

1. Easy Interpretation Through Micro-Learning: Text to Video AI enables the creation of short, focused video segments that present information in bite-sized pieces. It breaks down complex topics into easy-to-understand, smaller segments, making interpretation easy. 
2. Personalized Learning Experience: Whether through visual styles, language options, or specific examples, text-to-video AI technology lets learners access personalized training videos best suited to facilitate quick learning. 
3. Learn at Their Own Pace: Learners can access videos on demand, allowing them to proceed through the material at their own speed. It accommodates the learner’s schedule and speed to fit their busy lives and makes learning comfortable.
4. Better Knowledge Retention: Learners remain engaged throughout the learning process and can retain more information through learning in multiple formats at once. 

Use Cases of Text to Video AI for Training 

Employee training encompasses a wide range of objectives, from initial onboarding to advanced skill development and performance enhancement. Let’s delve into some prominent use cases where text to video AI can be particularly beneficial for L&D teams:

Empowering your workforce through skill development is essential for business growth. Our AI-driven workshops streamline the learning process by providing interactive video tutorials. Whether it’s mastering new software or tackling complex tasks, with Text to video AI you can create step-by-step videos for employees to acquire the required skills easily.

Skill Development Workshops: Empowering your workforce through skill development is essential for business growth. Using AI in training simplifies the process. Whether it’s mastering new software or tackling complex tasks, with Text to video AI you can create step-by-step videos for employees to acquire the required skills easily.

Onboarding New Employees: Introduce new hires to company culture, procedures, and tools by converting onboarding PPTs and company policy PDFs into engaging videos. Visual demonstrations of company systems and processes assist employees in understanding them faster. 

Customer Support Training: Struggling to train your customer support team? Hippo Video’s Text-to-Video platform can help. Generate engaging videos covering everything from skills to handling complex inquiries, providing efficient support, or simply refining their customer interaction techniques.

Productivity Enhancement: Introducing a New Productivity Tool? Accelerate employee adoption with concise training videos that clearly demonstrate the tool’s setup and features. Combine these with practical time management tips to equip your team with the knowledge and skills to optimize their workflow and enhance overall productivity.

Practical Tips for AI-powered Training Videos

Now that you’re acquainted with the potential of this technology, here are some tips to make the most of it for training purposes:

• Select the Right Training Content for Conversion: Training content is the cornerstone of employee growth. To maximize its impact, select materials that align with learning objectives and leverage the power of visuals. Prioritize topics that benefit from demonstrations, such as complicated procedures or abstract ideas.
• Create Your Own Avatars: Make personalized AI training videos by creating avatars of your trainers and using them consistently throughout your training videos. It will build a connection with the viewers and help them get through the content faster. 
• Add Interactive Elements to Boost Engagement: Transform your content from passive consumption to an active learning experience by incorporating interactive elements like quizzes and clickable links. Quizzes, for instance, can significantly boost learner motivation by providing opportunities to test understanding after each module.
• Optimize Videos for a Variety of Learning Platforms: Different learning platforms have unique video specifications. To guarantee a seamless learning experience for all employees, create videos compatible with various formats, resolutions, and aspect ratios. Prioritize mobile optimization to accommodate on-the-go learning and diverse access points and devices.
• Choose a Secure Platform Like Hippo Video for Maximized Safety: When utilizing text to video AI technology, it’s essential to choose a secure platform to ensure the safety and confidentiality of your training materials. Opt for a platform like Hippo Video, which is ISO 27001, SOC 2 Type II certified, GDPR, and HIPAA compliant. 

Creating Interactive Training Videos with Hippo Video

We know the ‘why’ behind creating interactive training videos through text-to-AI technology; now, let us look into the ‘how’ of the procedure. Here’s a 5-step guide to creating video learning materials with Hippo Video:

Step 1: Plan and Script

The most crucial aspect of creating a video is the text you provide, either in the form of a prompt or a document. Create a detailed script that includes narration, on-screen text, and any visual elements you plan to use. Remember that a well-structured script helps maintain a clear and engaging flow throughout the video.

Step 2: Customize your Video Settings

Once you have entered the script, choose the appropriate video format, resolution, and aspect ratio based on the platform where the video will be viewed. Add any branding, theme, or personalization options to enhance the content’s professional appeal and optimize it for the intended viewing audience. 

Step 3: Edit the Video

Now is the time to assemble and refine your video. Adjust the timing of transitions and narration to ensure smooth delivery. Additionally, enhance the visual appeal and clarity of the content by using various editing features, such as text, images, and animations, where necessary.

Step 4: Add Interactive Features 

Hippo Video allows you to integrate interactive features directly into the video. Insert clickable links to direct viewers to additional resources or related content; add quizzes to test viewer comprehension and reinforce key concepts; and use polls to gather feedback or opinions from your audience.

Step 5: Review and Share

Finally, once your video is ready, review it to ensure it meets your objectives and company quality standards. Check for errors in the content, interactive features, or visual elements. Once satisfied, share the video with the learners and monitor viewer engagement to gather feedback for improving your future content. 

Try Hippo Video’s AI Tools for Free and follow this step-by-step guide to generate impactful training modules for your employees. 

Conclusion 

Text-to-video technology transforms employee training into a streamlined and highly effective process. By using interactive videos, you can captivate your audience, boost knowledge retention, and offer a personalized learning experience.

Embrace the potential of text-to-video AI to transform your training resources into dynamic, engaging, and impactful educational tools that cater to the diverse needs of your learners.

Hippo Video simplifies this transformation with its intuitive platform, enabling you to create high-quality, engaging training content that supports your learning and development goals.

Sign Up for a Free Trial Today and move one step closer to employee training success!

The post Creating Interactive Training Modules with Text to Video AI appeared first on Hippovideo.io.

Are you fed up with low open rates and stagnant conversion numbers of your HubSpot email campaigns? Traditional text-based emails are often lost in the noise of today’s digital world.

The solution? Personalized video emails.

By leveraging the power of video, you can grab attention, build trust, and skyrocket engagement with your leads and customers. But what if you could create and send these personalized video emails directly within your existing HubSpot workflow?

This guide will show you exactly how to do that with the powerful Hippo Video and HubSpot integration.

What are Video Emails?

Video email is a powerful communication tool that combines the reach of email with the engaging nature of video. By incorporating captivating video content into your email campaigns, you can dramatically increase audience engagement and drive conversions.

Videos have the unique ability to make your message more compelling and memorable. Imagine turning your email from a static text block into a vibrant visual story. They can showcase your products or services in action, explain complex concepts clearly, and build a stronger connection with your audience. Ultimately, video emails help you stand out from the crowded inbox and achieve better business outcomes.

Benefits of Video Emails

Video emails offer a multitude of advantages for businesses. By leveraging the power of video, you can elevate your HubSpot sales and marketing efforts and achieve better results.

• Boost engagement: Videos are inherently captivating, grabbing attention and encouraging viewers to spend more time with your email.
• Increase click-through rates: A well-crafted video can significantly improve the likelihood of recipients clicking on your call-to-action.
• Enhance conversions: Video can effectively convey your message, build trust, and ultimately drive more sales or leads.
• Improve brand awareness: Videos provide a platform to showcase your brand personality and values in a compelling way.
• Personalize your message: Video allows you to create tailored content that resonates with specific audience segments.
• Enhance understanding: Complex information can be easily explained and absorbed through video.
• Improve email deliverability: Video content can boost email open rates, which positively impacts deliverability.

Text Email Vs. Video Email Campaigns

Text-based emails have long been a staple of email communication strategies. But with the rise of video content, a new question emerges: Is it time to ditch the text-heavy email in favor of video? Let’s dive into the pros and cons of both to help you decide which approach is best for your audience and goals.

The table below outlines the two modes of email campaigns better: 

Clearly, video emails are a great option if you’re looking to reap great business results. However, a combination of both can make your HubSpot email campaigns a great hit.

That said, let’s see why you should opt for Hippo Video for your next HubSpot campaign.

Why use Hippo Video for HubSpot Video Emails? 

The integration of Hippo Video with HubSpot offers a wealth of benefits to their mutual users. From seamlessly enhancing sequences with personalized videos to gaining valuable insights through account-level reports, the possibilities are limitless. Customizing follow-up workflows and effortlessly embedding videos into landing pages and email templates has never been simpler—it’s just a few clicks away.

Benefits of Hippo Video and HubSpot Integration

Add Videos to Sequences Automatically

Automatically personalize your HubSpot outreach sequences with personalized videos. With Hippo Video, create thousands of variations from one original video and seamlessly integrate them with respective contacts to see your engagement soaring.

Turn Video Viewers Into Customers

See how potential customers interact with your videos, all within HubSpot. Get data on video performance and engagement patterns to understand prospect intent. Understand how accounts engage at a deeper level to identify high-intent leads and accelerate your sales cycle.

Create Targeted Lists and Workflows

Go beyond basic contact lists. Segment your audience based on how they interact with your videos. Create targeted campaigns and automate follow-up messages for different groups, boosting engagement and driving conversions.

Add Videos to Landing Pages and Emails

Captivate your audience with videos on your HubSpot landing pages and email templates. Our drag-and-drop feature lets you embed videos in seconds; no coding is required. The power of video can increase engagement and conversions.

Create Videos Without Recording

Hippo Video’s AI Avatar technology provides a quick and stress-free alternative to creating videos to influence your sales conversations. Choose an avatar from our library (or create your own), upload your script, and generate a video.

How to Craft Email Video Content?

There has been a meteoric rise in the use of videos in email communication. In fact, top brands like Uber, Grammarly, and Daily Insider have seen a positive impact on their email video campaigns. 

However, there’s no success in emails without a well-developed video strategy. Here’s what we recommend: 

Write a Great Script

A compelling video script focuses on your prospects. Therefore, every script should be tailored to their needs, guiding them towards their goals. For example, an introductory video email should begin with a personal introduction and then clearly articulate how your product can help them achieve their goals. Support your claims with data and success stories.

Throughout your email journey, tell stories that resonate with your prospects’ objectives. Share use cases and case studies to demonstrate value. Position your brand as a valuable partner, not just a product or service provider.

Use Mobile-friendly Videos

With almost 1.7 billion people checking their emails on mobile devices, it’s crucial that your video content is optimized for the small screen. A poorly optimized video can lead to instant email abandonment.

Creating separate videos for every device can be time-consuming and resource-intensive. That’s where Hippo Video comes in. Our platform ensures your videos look and perform flawlessly across all devices and operating systems, saving you time and boosting engagement. Don’t let mobile users miss out on your message – make your videos mobile-friendly today.

Hook your viewers in the first few seconds

Capture your audience instantly. Your video script must pack a punch right from the start. Grab viewers’ attention with a compelling question, a relatable problem, or a shocking statement.

First impressions matter. Don’t waste precious seconds on a blank screen or a dull visual. Burst onto the scene with a vibrant image and a strong, confident presence. Whether it’s your own face or a captivating human-like AI avatar, make sure your video opens with a bang.

Plus, connect with your audience on a personal level. Ditch the impersonal voiceover and let your on-screen presence do the talking. Your energy and charisma will be the real stars of the show.

Use the Call-to-action 

Maximize your video impact with strategic CTAs. Every video, from a welcome email to a review request, is an opportunity to engage your audience. Seamlessly integrate clickable CTAs throughout your videos to guide viewers towards desired actions 

Hippo Video’s customizable in-video CTAs like Book a Demo, Visit Website, and more, can significantly boost conversion rates. Remember, the key is to present CTAs as polite suggestions rather than forceful demands. By carefully crafting your calls to action, you’ll enhance viewer experience and drive results.

How to Create Video Email Sequences in HubSpot using Hippo Video? 

While you have followed the tips for crafting video email content, it’s time to use these videos in your HubSpot video email sequences. 

Here’s how you can set the workflows and create triggers in HubSpot using Hippo Video: 

1. In the HubSpot marketing hub, click on the Automation tab and select ‘Workflows.’

2. Click on the Workflow type, whether you want to choose from a template or start from scratch. Follow the subsequent steps like choosing type of workflow (contact-based, company-based and more)

3. Next, enter your workflow name and description. The description should define what you expect from this workflow. 

4. Next, click on set up triggers and choose the criteria for the trigger. You can choose multiple or single triggers based on the use cases. Here’s an example of the enrolment triggers that you can select: 

5. Choose which video you want to send based on the following trigger. You can choose the video name and set up trigger criteria. For example, select ‘is equal to any of’ option, enter the value, and click Apply Filter.
   

6. Now, you can test these workflows by choosing a test contact. 

7. Click on plus icon and choose the action you want to take. 

You can also set up the contact inside the Hippo video and initiate the action based on these triggers. 

How To Track Video Success using Hippo Video? 

Hippo Video lets you track your video performances across all channels. With this integration you get detailed insights into user behavior like video views, plays, watch percentages, and unique views in your HubSpot. What’s more? You can even get demographic-based insights such as location, device, video share, reaction report, etc. 

Here’s an example of a demographic report generated by the Hippo video:

Conclusion 

Text emails are boring. Videos can’t be undermined. Hence, video email integration like Hippo Video and HubSpot can set a rock-solid foundation for businesses. You can push personalization to another level and maximize HubSpot conversions by incorporating videos into your email sequences. 

So what are you waiting for? Combine the power of your HubSpot with AI-powered Hippo video and increase conversions with video email.

The post Create & Send Personalized Video Emails Directly within HubSpot with Hippo Video appeared first on Hippovideo.io.

Omnichannel marketing is the go-to strategy for most businesses today. But with countless channels vying for attention, how do you make your messages truly stand out?

Video is the answer. 

Indeed, it’s a golden ticket to your prospects’ mind(land). But, between hefty budgets, lengthy production timelines, and the need for specialized expertise, video has become a luxury rather than a necessity for many marketers.

Result? The Video (format) got sidelined. 

But, what if you could produce professional, personalized videos at scale without breaking the bank or needing a video production team?

Enters: Text-to-Video by Hippo Video, a genie that empowers businesses with the AI capabilities to create stunning, effective, personalized videos at scale using simple text.

Discover how to revolutionize your marketing strategy with AI-generated videos that captivate audiences, boost engagement, and drive results. Let’s explore the future of marketing!

Transformative Power of Text to Video AI in Marketing

“There are two changes in the market indicating a need for more video content. First, the search landscape is being disrupted by AI. Second, we’re seeing a shift to a video-first consumption of content for audiences,” says Kyle Denhoff, Director of Marketing and Audience Development at HubSpot.

Besides capturing attention, videos also affect other aspects of digital growth, like boosting organic traffic by 157% and enhancing your conversion rate by 80%.

With these ground-breaking results, obvious videos are taking center stage in marketing campaigns. As a result, opting for AI video creation is no longer a choice but a necessity to stay competitive.

Before the generative AI era, marketing videos required a huge budget, weeks of planning and execution, expensive studio setups, and a team of experts to transform ideas into one-of-a-kind marketing videos.

But fast-forward to today. You only need a text to video tool like Hippo Video to craft impactful marketing videos. This tool democratizes video creation, so even if you have no prior experience creating videos, you can create compelling and interactive video marketing campaigns.

Say goodbye to making huge investments or putting in numerous hours. With this tool, you can create personalized videos at scale by removing all barriers. 

Think of it this way:

Artificial Intelligence = Psychologist (understands consumer needs) + Language Expert + Creativity Wizard Hippo Video’s text to video AI harnesses the power of AI to combine experience, creativity, and consumer study to deliver top-notch video content in a matter of seconds.

Key Benefits of Text to Video AI in Marketing Campaigns 

The text-based content-to-video AI market size is expected to reach $0.9 billion in 2027, with a CAGR of 37.1%. The growth rate of this technology is owed to its various benefits, such as:

Time Efficiency

Video marketing automation reduces the total time spent ideating and executing a marketing campaign. Additionally, it allows people with no prior video creation experience to quickly create impactful videos based on their needs. 

Cost-effectiveness 

In a traditional setup, the main costs of video creation were on professionals, equipment, and studio setups. On the contrary, creating videos through Text to Video AI technology requires only a software subscription and access to the Internet, rendering this process highly cost-effective. 

Scalability 

The increasing consumption of online video content is challenging for businesses to keep up. Technology lets you create large volumes of AI-driven video content for content libraries, educational series, and more. 

Plus, Text to Video AI expands the reach of your video content by making it inclusive through multiple voices, accents, and multilingual capabilities.

Enhanced Engagement and Conversion 

AI allows you to use high-quality videos and create personalized content that appeals to the audience. Additionally, you can incorporate interactive features like clickable links and call-to-action buttons to increase viewer interaction and conversion rates.

Effortless Video Updates

The final and perhaps most significant benefit of text-to-video AI technology is its capability to streamline video updates. This means you can effortlessly add, delete, or edit video content without needing to reshoot the entire sequence.

Easily make timely changes to videos, such as incorporating a new product USP or simply updating the content, all without the hassle of traditional reshooting.

Real-world Examples of Text to Video AI 

Here are a few companies that have effectively used text-to-video AI technology, from which you can take inspiration.

Cybercom Group’s Commercial by AI

Cybercom Group took an unconventional approach to advertising. Rather than a traditional commercial, they opted for the AI counterpart, leveraging their core expertise—data and AI. They fed existing Cybercom videos into an AI algorithm to craft a unique brand story with a truly novel video output like this one.

Takeaway: Embrace emerging AI trends and advancing technology to provide fresh insights. Explore ways to indirectly market your brand with a unique perspective.

Virgin Voyages’ Personalized video invitations with Jen AI

Virgin Voyages teamed up with an AI startup to create “Jen AI,” an AI avatar of Jenifer Lopez. It was an AI marketing campaign where Jen AI personalized cruise invitations for every customer, redefining the meaning and capacity of personalized marketing.

Takeaway: Create a sticky, personalized experience for every user in which they are not just passive viewers but active participants while viewing your videos.

Application of Text to Video AI in the B2B Industry

Likewise, the B2B industry is no stranger to videos today. Due to the complexities of the product, they need ongoing video creation—explainer videos for products and services, client testimonial videos to build credibility, demo videos to showcase product features, how-to videos for customer support, or pleasant social media clips for on-going audience engagement.

As a result, it is crucial for B2B businesses to stay on top and adapt to text-to-video AI technology. With their speed to market and maximized personalization, businesses can create a variety of engaging videos. 

As an early adopter of this technology, you can position your businesses with an edge over your competitors, who are still either relying on traditional video methods or are not opting for videos at all. This can help you capture market share and position your business as a brand with an innovative approach, attracting more clients. You can respond promptly to market trends, all while saving costs and time. 

With Hippo Video’s personalized video creation, exclusive avatars, streamlined workflow, easy scalability, and easy-to-use interface, staying atop the market requirements can become a no-brainer.

It doesn’t just generate videos; it lets you customize avatars, amplify the impact with background music, and even include contextual backgrounds. You can target multiple business functions—learning and development, sales enablement, marketing, sales, and customer support—with this AI video solution. 

Tips on Utilizing Text to Video AI Tools

Is your head brimming with ideas to create your next video? Great! Here are some tips to help you make the most of this technology and achieve your business goals more efficiently: 

• Select Suitable Text Content

A clear vision is essential for crafting effective AI video prompts. Before diving in, define your goal, your audience, and the key message that you want to convey to the AI video tools. By understanding these elements, you can create a focused prompt that maximizes the AI’s potential. Remember, the more specific your prompt, the better the results.

• Incorporate Visual and Audio Elements

Utilize images and clips that will simplify your ideas and thoughts, and use animations to support your ideas wherever possible. A powerful visual must be combined with a natural-sounding narration to convey the message more clearly and engage the audience. 

• Optimizing Videos for Various Platforms

Tailoring the video length and format for different platforms, such as social media sites and websites, is crucial to ensuring users have the best experience. Additionally, you must add interactive elements such as clickable links and calls to action to boost interaction. 

Remember these tips and try text-to-video AI for free to streamline your video creation like never before. 

Step-by-step Guide to Creating a Marketing Video with Hippo Video

Chosen by over 5,000 businesses and trusted by more than 1.5 million users worldwide, Hippo Video helps you create impactful marketing videos within seconds. It has a range of avatars and even lets you create your own avatars by uploading your recorded audio and video. 

Irrespective of whether you aim to elevate training materials, revitalize sales training, enhance brand image, or scale-up marketing with AI, here’s a video-creating solution to suit your needs. 

Here’s a step-by-step guide to creating marketing campaign videos through Hippo Video text-to-video AI: 

Step 1: Select a Video Creation Option 

Choose the mode of video creation—prompt, document, or link. 

If it’s a prompt, make sure it’s as specific as possible to give you the desired output. And, if it’s the document or link, then make sure it has all the information for a holistic output.

Step 2: Customize Your Video Settings

Select the ideal AI voice, adjust the tone to match your message, determine the perfect video length, and configure other essential settings to ensure your video is impactful and engaging.

Step 3: Edit the Video

The next step is to edit the video, scene by scene. This includes editing avatar actions, images, and the script in each scene based on your requirements.

Step 4: Finalize the Video

Once you have finalized your scene scripts and have selected the desired actions for every frame, the last step is to add background music and generate the video.

Your video will be delivered to your inbox as soon as it is ready—mostly in minutes!

Elevate Your Marketing with Text to Video AI

The future of text-to-video AI is promising, with advancements in personalization, real-time content creation, and integration with other AI technologies. This will open up more opportunities to create personalized content optimized for audience engagement. 

Employing this technology streamlines your content, education, and marketing needs in one place. Whether you are a B2B business looking to handle your rapid video requirements or a business looking to craft innovative promotional videos without extensive time and resources, it offers a solution you won’t be able to refuse. Sign up for a free text to video demo with Hippo Video and make your marketing campaign stand out in a cluttered content market.

The post How to Use Text to Video AI to Enhance Your Marketing Campaigns appeared first on Hippovideo.io.

Benefits of Hippo Video’s Text to Video AI

According to findings from a survey conducted by Academy Ocean, businesses that employ AI for training purposes are experiencing significant advantages like a 20.41% reduction in time spent, an 18.87% increase in productivity and cost-efficiency, and a 15.30% enhancement in personalized learning paths. Hippo Video takes this a step further by offering:

Enhanced engagement and retention

Videos with captivating visuals and interactive elements boost learner engagement and retention. Hippo Video’s Text-to-Video technology seamlessly transforms text into dynamic videos, making complex concepts understandable and facilitating learning and knowledge retention.

Accessibility

Studies have shown that inclusive training programs can lead to a 30% increase in overall employee productivity. Which means accessibility is paramount in today’s diverse learning environments. Hippo Video’s automated captioning and multilingual capabilities ensure that training content is accessible to all learners.

Cost-effectiveness

Conventional video production processes demand a lot of time and resources. However, Hippo Video simplifies the video creation process through its intuitive platform and automation capabilities, substantially reducing costs and the need for specialized expertise. As a result, organizations can optimize resource allocation and enhance their video production for learning and development purposes.

Customization and flexibility

Hippo Video offers unparalleled customization options, allowing organizations to tailor L & D content to specific audiences and learning objectives. Plus, the efficient, quick, and DIY video production mechanism makes tweaking and updating videos in the future effortless. 

Scalability

With text-to-video technology, it’s easier to scale video production to meet increasing demand. Whether it’s creating multiple videos for different platforms or translating content into multiple languages, Hippo Video’s automation capabilities streamline the process.

Interactivity and assessments

Hippo Video facilities incorporate interactive elements, such as quizzes and simulations, to reinforce learning and measure progress. Research has shown that interactive training methods can lead to a 20% improvement in skill acquisition.

Creating training videos with Text to Video AI

Hippo Video’s user-friendly interface makes creating L & D videos a breeze. From recording and editing to customization and sharing, it streamlines every aspect of the video creation journey. Here’s a step-by-step guide:

Crafting the script

Studies have shown that organizations can save up to 60% of scriptwriting time by leveraging AI technologies. Employ Hippo Video’s Gen AI-powered Script Generator tool to create compelling scripts for your explainer videos, instructional videos, training series, and more quickly and efficiently.

AI Video creation

Upload your script to Hippo Video’s platform and watch as it transforms into a polished, professional-quality video in minutes. Choose from our library of avatars and voices and get high-quality, lifelike videos featuring AI presenters effortlessly within minutes.

Personalization

Personalized learning experiences can lead to a 45% increase in knowledge retention. With Hippo Video, you can personalize your own video avatar by uploading the required media files. Our advanced algorithms ensure seamless audio-visual sync for precise output. Plus, tailor training videos with interactive elements to enhance learner engagement.

Conclusion

As organizations navigate the ever-changing landscape of training and development, Hippo Video offers a beacon of innovation and efficiency in video creation. By harnessing the power of AI-powered Text-to-Video technology, organizations can create engaging, accessible, and cost-effective training content that drives real results. Join the revolution today and experience the future of Learning & Development with Hippo Video.

The post L & D in 2024: How Text to Video AI redefines video creation appeared first on Hippovideo.io.

The Software as a Service (SaaS) industry has undergone a transformative journey over the last decade. Once a budding sector, it has now blossomed into a vast ecosystem teeming with innovative solutions across diverse categories. As businesses worldwide turned their focus towards digital transformation, the demand for SaaS solutions skyrocketed, with startups and established players alike releasing a plethora of products to address a myriad of challenges faced by their customers.

Central to this evolution is the project management category. Amidst the clutter of tools and platforms, Atlassian has distinguished itself as a luminary, having carved out a niche with its powerful suite of tools like Jira, Confluence, and Bitbucket. Over the years, Atlassian’s commitment to facilitating seamless collaboration and streamlining workflows has enabled it to gain a sizable market share and an enviable reputation.

Parallelly, in the realm of communication tools, Loom emerged in 2015 with a promise to redefine how professionals connect. Offering a novel approach to communication, Loom combined the immediacy of video messaging with the convenience of asynchronous communication, making interactions more personal and efficient. The platform’s unique value proposition quickly garnered attention, allowing Loom to amass a dedicated user base and establish itself as a formidable player in the SaaS space.

Atlassian + Loom

The convergence of these two giants’ paths, as evidenced by Atlassian’s recent acquisition of Loom, brings forth a fascinating chapter in the SaaS narrative, one that underscores the sector’s dynamic nature and the relentless pursuit of innovation.

Loom, with its focus on enhancing communication for internal teams via video messaging, has undoubtedly found a fitting home within Atlassian’s suite. Especially for software developers using Jira, the integration of Loom’s video tools offers a more interactive way to communicate about bugs, code feedback, and other software development concerns.

Hippo Video: Where Video Communication Scales Seamlessly

While Loom is a powerhouse for internal communications, Hippo Video’s capabilities stretch even further, serving both internal teams and those interacting directly with customers. Hippo Video presents itself as a unique offering in the video market with its AI-powered capabilities and diverse use cases for customer-facing teams of all sizes. For those who have been using Loom, or even those considering Loom specifically for external communications, here’s a deeper dive into why Hippo Video might be worth your attention.

Leading the way with category-first features

Ready-to-Use Templates: Time is of the essence in today’s fast-paced world. With a library of pre-built templates tailored for diverse scenarios, Hippo Video ensures you’re never starting from scratch. This accelerates video creation, ensuring you can communicate effectively without unique delay.

AI-Powered Personalization: At its core, Hippo Video uses AI to help businesses connect more intimately with their audience. Personalized videos can lead to deeper engagement, ensuring that your message resonates with each individual viewer.

AI Avatar by Hippo Video

Pioneering Generative AI Technology: As one of the early adopters of Generative AI technology in the video tool segment, Hippo Video offers groundbreaking features like the AI Script Generator, AI Editor, and AI Avatars.

AI Script Generator: Unsure about scripting your video or trying to figure out how to respond to an irate customer? Simply provide some basic prompts, and Hippo Video will generate a script for you. This not only makes video creation simpler but also ensures the content remains engaging.

AI Editor: Video editing can often be a cumbersome process, but with Hippo Video’s AI Editor, it’s as simple as editing a document. The tool transcribes your video into text, allowing you to edit it seamlessly. Want to remove those unnecessary “ums” and “ahs”? Just a click, and they’re gone!

AI Avatar: For times when an instant video is needed, but you’re not camera-ready, Hippo Video’s AI Avatar comes to the rescue. Choose from a range of digital presenters, input your script, pick a voice, and have a polished video ready in mere minutes. 

Empowering all customer-facing teams with video

Hippo Video’s wide array of features and AI tools make it an invaluable asset for businesses, seamlessly catering to diverse teams and their specific needs.

Sales: Hippo Video’s personalized videos boost prospecting and lead nurturing, making the outreach more memorable and engaging.

Customer Support: With Hippo Video, the team can easily create knowledge base videos and product tutorials, simplifying complex topics and improving customer understanding.

Customer Success: From onboarding new clients to sharing product updates or quarterly reviews, Hippo Video ensures that the Success Team communicates effectively, enhancing client relations.

L&D:  Training becomes more dynamic and digestible with Hippo Video, allowing the Learning and Development Team to produce content that resonates with its audience.

Product Marketing: The platform empowers the marketing team to create clear and compelling explainer videos, ensuring products are presented in the best light.

Sales Enablement: With Hippo Video, sales training becomes more interactive and valuable, enabling teams to grasp concepts faster and apply them in real-world scenarios.

Try Hippo Video for Free

Conclusion

In summation, while Loom offers robust solutions for internal team communications for those looking to expand their video capabilities externally, Hippo Video brings an array of innovative tools to the table. Its AI-driven features, coupled with ease of use, make it a compelling choice for businesses aiming to elevate their video communication strategy.

The post Loom’s Acquisition: What Lies Ahead for Customer-Facing Functions? appeared first on Hippovideo.io.

Despite the slow adoption of digital technologies, Sales is emerging as the leading adopter of generative AI. AI-backed tools and systems are on their way to becoming every sales professional’s digital assistants.

Today’s business landscape is customer-centric, and this makes customer engagement the cornerstone of success. Engaging potential customers with personalized experiences has become a selling practice that no salesperson can overlook. Generative AI, with its tectonic capabilities, promises to help sales professionals achieve their sales targets with remarkable productivity and success rates.

Sales is a highly variable and people-driven function that generates volumes of data from email trails, phone conversations, video interactions, etc. And this interactive and transactional nature of the function makes it well-suited for generative AI models to learn, connect, and create new opportunities in various permutations and combinations.

This blog explores the potential of generative AI to transform the future of sales engagement.

Enhancing sales content creation

Salespeople constantly strive to create content that can hook their prospects and keep them engaged with their products. Generative AI tools help them automate content creation for emails, contextual follow-ups, proposals, video scripts, sales pitches, FQAs, etc. Apart from this, it also aids in inspiring creativity and bringing fresh perspectives to their sales processes. With every passing day, we are witnessing amazing possibilities for content creation born from human creativity and AI assistance.

For instance, Hippo Video offers a number of video personalization capabilities that can transform your video creation journey. From tailored text overlays on video to generating sophisticated personalized videos, our AI capabilities help you deliver bespoke-like video content to a massive audience with minimal effort.

That said, these smart tools also help businesses cater to their global audience with localized content and expand their reach. By using specific AI models, businesses can generate localized versions of their content—at scale—and explore uncharted territories that were forbidden due to linguistic barriers.

Personalizing user interactions

Personalization has emerged as a fundamental pillar in any sales process, and generative AI acts as a catalyst in helping salespeople do it at scale with efficiency. Based on prospect preferences, past interactions, and user behavior, these AI models help salespeople create or curate user-specific experiences that can unlock maximum conversion potential and forge stronger relationships.

Systems powered by generative AI have strong lead scoring and prioritization capabilities. Therefore, based on buying behavior and engagement levels, salespeople can identify and categorize their high-intent prospects from the exhaustive list and focus their efforts on prospects that are most likely to convert. This data-driven approach helps them maximize conversion efficiency, sales outcomes, and productivity.

In the context of video selling, AI-powered video analytics tracks customer interactions with video content, providing valuable insights into customer behavior and preferences. This data enables sales teams to optimize their video content and sales strategies, delivering more engaging and impactful videos to potential customers.

Facilitating conversational selling

Conversational selling aims to build strong relationships with prospects by driving meaningful discussions, addressing their concerns, and moving them towards a buying decision. Generative AI plays a pivotal role in facilitating this method by empowering natural language processing (NLP) capabilities. Through AI-driven chatbots and virtual assistants, prospects can engage in real-time conversations, receive prompt responses to their inquiries, and get guidance throughout the buying process.

These AI-led interactions are not only efficient but also highly personalized. The sales systems have the capacity to analyze the prospect’s communication style and customize their responses accordingly. These automated systems are available for prospects at the click of a button 24/7, which significantly enhances customer engagement, delivers immediate support, and accelerates the overall sales process.

Improving sales forecasting

Sales forecasting is crucial for businesses to make better-informed decisions, optimize operations, and stay ahead of the competition. Unlike traditional sales processes, modern sales cycles have many structured and unstructured datasets to be analyzed to arrive at accurate sales forecasts. Plus, the agility to adapt to changing market conditions makes sales forecasting all the more tedious.

But generative AI offers sophisticated and accurate forecasting capabilities that can understand and interpret existing patterns, generate new (relative) datasets, and model complex relations with precision. Also, its ability to learn the typical behavior of sales data and detect anomalies helps businesses respond to unexpected events quickly.

Is AI a productivity tool or a potential substitute for salespeople?

“There are decades when nothing happens, and there are weeks when decades happen.”

And this stands true for the way in which AI has changed the world at large. Generative AI is ushering in a new era of customer engagement in B2B businesses. 

By leveraging this innovative technology, companies can streamline content creation, deliver hyper-personalized experiences, foster meaningful conversations with prospects, and gain valuable insights for sales forecasting. If you’re looking for a cutting-edge AI-powered video platform that can level up your sales engagement, then talk to our experts to see how you can leverage this aspect of generative AI into your business growth.

The post The Rise of Generative AI in Sales: Transforming Customer Engagement appeared first on Hippovideo.io.

We think it’s the latter.

Appreciation always feels great, but when it comes from our beloved customers, it feels like a celebration! 

Hippo Video has soared to the top in multiple categories of the recent G2 Summer report.

We’re not just flying high; we’re leading the way as the Momentum Leader in not one or two, but all five categories we compete in — Sales Engagement, Video Hosting, Video Email, Video CMS, and Video Communication.

26 Trust Badges in 5 Categories, including a dominant Momentum Leader badge in 5 categories, a High Performer in 3, and the Leader in 2.

It’s like having a shiny collection of trophies on our shelf, reminding us of the incredible support we’ve received from our customers. 

With over 450+ 5-star reviews and an impressive average rating of 4.5, we couldn’t be more grateful.

Feel the Momentum in Sales Engagement

The past year has been instrumental in our growth with the introduction of numerous features, including Generative AI features.

Video Flows, AI Editor, Humanize AI, Sales Pages, Video Personalization, Video Emails, and many other features fueled this momentum. 

Hippo Video has been the platform to reckon with for improved sales engagement and enhanced buying experience. 

Removing Complexity in Sales Video Making

How can what started as a sales video tool transitioned into an all-in-one Interactive Video Customer Experience platform? And dominating the highly competitive segment like sales engagement? 

The answer is simple! 

Hippo Video has just enabled users with features that empower them. And the customers took care of the rest!

Making a video for a sales scenario has been a complex, time-consuming, and resource-intensive activity for sales teams. Personalizing these videos was even more complex. 

And scaling the video production and adding interactive elements was just out of proportion. 

Scalability that Boosts Productivity and Efficiency

Hippo Video has simplified the whole spectrum of using videos in sales, support and marketing contexts. 

It helped teams make hyper-personalized interactive videos at scale without losing productivity or track of their other day-to-day activities. 

Data-bound and contextual personalization that is relatable, coupled with interactive elements that invoke prospect engagement with better understanding.

Anyone can make stellar sales videos faster, and quicker and personalize them at scale. 

Simplification has been at the heart of our features, and we have democratized video-making for all business contexts. 

Viable Features with Visible Results

SDRs who use Hippo Video get 3x more responses and book 2x more meetings. AEs experience faster sales cycles than ever. Presales teams scale up their demo videos and enhance productivity and efficiency. And CS teams retain customers and engage with them better. 

Create videos for different contexts. Highly personalize your videos and drop interactive elements in them. Create videos at scale without increasing your resource cap or losing productivity. 

Everything with Hippo Video. 

Join the interactive video revolution led by Hippo Video. 

The future of video selling is personalized, interactive video experiences created by your own teams and users. 

We are pumped and feeling grateful to our customers and reviewers for their love!

The post Taking the Center Stage as The Momentum Leader at G2 Summer Grid Report appeared first on Hippovideo.io.

“How can I hook my prospects in the first few minutes of the call?”

“How is the economic downturn affecting my prospects of connecting with prospects?”

If any or all of these questions are on your mind, you’ve come to the right place (page).

Cory is a renowned expert on B2B sales and sales management. He is the founder of CoachCRM and ClozeLoop and a partner in 2.12 Angels, a seed-stage venture fund. He has written 8 best-selling books on sales techniques and has experience building successful sales teams in various industries, from manufacturing to technology. 

In this podcast (and the following blog), Cory answers questions about effective prospecting, personalizing cold outreach, and the effects of the downturn on sales.

Listen to the complete podcast below.

Question: Most sales reps are consumed with self-doubt when it comes to cold outreach. How can they stop breaking into a cold sweat while making a cold call?

Cory: I think what people are scared of is not winning, and maybe that’s not necessarily losing, but maybe it’s being stagnant. And what we often find is that the best cure for hesitation, concern, and for call reluctance is winning. So the thing that organizations can do is equip salespeople with the messaging, the lists, the technology, the tools, and everything that they need to do to sit down, do their job and win. Because if they’re not doing that, then it’s gonna be hard to keep people motivated. And that’s really the answer here. It’s not something that you can just snap your fingers and do. But if you’re not winning, if you don’t feel like you’re winning, then things are gonna seem harder than they are.

Question: What’s one phrase or line sales reps can open with that will make the prospect want to talk to them?

Cory: Cold calls are common, and people may be tired of the same pattern. To better engage prospects, it is important to interrupt the usual pattern and pique their curiosity. One way to do this is to say something unconventional that hasn’t been said before. For example, ask if a query from CoachCRM sounded familiar in a negative format. If they don’t know what it is, move on to explain why the company is calling. It is important to avoid sounding like every other salesperson and not try to sell something immediately. This creates fear in potential customers, and they will likely just brush them off. Trying something new and different can help break away from the regular cold call pattern and better engage prospects.

Question: The world is slowly entering a recession. How can salespeople weather the storm? How can they sustain existing deals and build their pipeline? 

Cory: One could argue that the world is slowly exiting a recession, as it has been over nine months since we entered one on January 1st. An old saying claims that when cab drivers start talking about investing in stocks, it’s time to get out. This idea is reinforced by what many venture capitalists are discussing on their podcasts: good news for early-stage companies. On the other hand, some folks on LinkedIn are freaking out about the idea of a recession, which could mean they are nine months behind. Historically, recessions don’t last more than three quarters, although in 2001 it lasted for six. When COVID began, people panicked, but three to four months later, the economy was booming. This is why it’s important to be careful of what random people are saying and listen to the experts.

Despite this, when I drove to the bank recently, I received the biggest check our business has ever gotten. This was an uplifting moment, as it showed we were out of danger despite people still thinking that a recession might be around the corner. My advice is to keep an eye on the experts and not just listen to random people online, as this can help give you a more accurate outlook on the situation. The takeaway here is that recessions don’t last forever, although they can be painful while they do. As long as we remain cautious and trust in the experts, it’s likely that the world will come out of this period strong.

Listen to the complete podcast.

The post How To Prospect Like a Pro Ft. Cory Bray appeared first on Hippovideo.io.

And if you are like many wise people thinking of including videos in your business, you are in the right place. But if you haven’t already, you should. 

This is why asynchronous communication, especially videos, can be efficient for your business – 

1. It let’s you connect with customers at their convenient time
2. Allows you to demonstrate and explain with less ambiguity
3. Breaks the zoom fatigue
4. Makes sharing across different platforms a breeze

But what’s the cost of building a video application? Don’t you worry, here’s some great news!

Hippo Video is incredibly excited to launch the all-new Hippo Video software developer kit (SDK) that lets you simply call on Video APIs and change the way your business functions. 

First things first!

What is Hippo Video SDK?

A software developer kit with a piece of code that allows developers to easily copy/paste it into their website or mobile application, thus enabling them to benefit from borrowing an already-built application. As a developer, you know it saves much more time than developing an application from scratch.

In this case, by copying and pasting 10 lines of codes inside your website or app, you will have a full video experience within your application without having to build a video application yourself.

Hippo Video SDK makes videos accessible

This new feature is simply the answer to all your coding woes. Now any business can add a Hippo Video-powered video record button to their product in less than a day, making it easy for developers to integrate.

Once implemented, you can start recording within your web app without signing up for Hippo Video or downloading our Chrome version. And the best part? You will also have access to our top-notch recording and editing tools.  

Bonus – because we are a video hosting platform, we will manage the storage of your videos as well. 

A bundle of exciting features

Regardless of the industry you are in, a video feature is a mandatory part of success. So here are all the features you can expect from our SDK.

Screen, audio, and webcam capture

Add clarity and context to any workflow by enabling screen, audio, and webcam capture when recording your videos. 

Instant video playback + hassle-free editing

Playback your videos and instantly edit once you’ve recorded them without leaving your web/app environment.

Teleprompter

Say no to memorizing your scripts. Simply read from a teleprompter script to create professional videos.

Circular webcam

Are you recording a video using your webcam? Choose from a variety of webcam shape options with just a click.

Markup tool

Want to draw your viewer’s attention to a particular portion of your video? From highlighting to blurring, drawing, and adding texts, all these features make it a breeze to do so.

Easy installation

All you need is a chrome plugin, saving you a ton of hard disk space.

Why do you need our SDK?

Apart from all the exciting features that come with our SDK, we believed to have cracked the code of plug-and-play async video API. Here’s why:

Low on code: All you have to do is copy and paste our ten-line code to get started. 

Easy on the wallet: Rich features such as video creation and sharing at a modest price. 

Saves you time: We have done all the hard work. Now your engineering team can sit back and simply copy/paste the code to get started. 

Make it yours: We want you to take center stage and made this white-labeled. Go ahead and add your touch to it – from brand colors to brand logos. 

We handle the details: While you get a world-class video platform, including video storage and infrastructure.

Easy playback: Video playback is supported across most major devices and operating systems. 

Conclusion

Over the years, we’ve seen how often people use videos in their marketing automation, CRMs, team collaboration programs, etc. It solidifies the role videos play in bridging businesses with their customers. So why wait for the perfect moment to start using videos when Hippo Video SDK has made it a lot easier for you? 

Build, Implement your video application, visit our Hippo Video SDK page. 

Happy recording!

The post Launching Hippo Video SDK – Video API for the Web appeared first on Hippovideo.io.

What is an ISO 27001:2013 certification?

An ISO 27001:2013 certification is an internationally-accepted information security standard that helps in governing an organization’s Information Security Management System (ISMS). They include a set of frameworks such as policies and procedures that aim to preserve the confidentiality, integrity, and availability of an organization’s information.

 ISO 27001:2013 focuses on protecting three types of information:

1. Confidentiality – This means the information is not available or disclosed to unauthorized people, entities, or processes.
2. Integrity – This means that the information is complete, and accurate, and protected from corruption.
3. Availability – The information is accessible and usable as and when authorized users require it.

Why is this important?

In a digital era, certifications like ISO 27001:2013 are becoming increasingly important for every organization that processes or stores customer data. Statistics show that ISO 27001:2013 certifications grew by over 450% in the past ten years and are still rising. 

Additionally, compliance with these standards gives confidence to the users that risks are adequately addressed and managed, thus building the trust factor.

The process of acquiring an ISO certification

To acquire an ISO certification, firms should go through 5 stages of a rigorous review of all the processes and documentation to fulfill all the prerequisites. Here is an overview.

Image source: www.certificationeurope.com

This certification lasts for three years, at the end of which, we will undergo mandatory audits to ensure we are compliant with the standards and that your data is safe with us. 

Two more reasons to trust us!

Obtaining the SOC 2 Type 2 and ISO 27001:2013 certifications was of the utmost importance to us. We have worked tirelessly to ensure your safety and security are our highest priorities. Now, it’s your turn to trust us and embark with us on this video journey. 

Happy recording!

The post Announcement: Hippo Video is now ISO 27001:2013 Certified  appeared first on Hippovideo.io.